Our Company

If we didn’t believe our products made people safer and happier, we wouldn’t be in business.

We created Life Floor for a reason, and everyone who has joined the company is here for a reason, too. Our team unites around these values and promises to live by them in every aspect of our work.



We are committed to radical innovation, which is driven by the needs of our customers and end users.

If there is a new and better way to achieve our goals, we want to find it.


We believe doing the right thing is always the best decision.

If we believe we can do something, we do it. If we do not achieve our expected results, we do our best to make things right.


We are committed to excellence in all that we do.

We are always open to suggestions and constructive feedback. If there is a way we can be great instead of just good, we want to know.


We aspire to be fun and inviting. We do our best to maintain a positive attitude, and we assume positive motives, positive methods, and positive results.


Whether within our own team or with our partners, we make things better by working together.

We strongly believe in the power of teamwork, and we ask for help when we need it.


We exist to serve our customers, employees, investors, vendors, and end-users. We are committed to manufacturing and marketing a product that makes their lives better.


Headquartered in Minneapolis, Minnesota. Life Floor has rapidly grown from an innovative idea into the industry standard for beautiful, comfortable, safer flooring.